11/5/2022 0 Comments Decibel insight![]() We are excited to partner with this ambitious bootstrapped team as they transform how companies track and improve customer experience. Decibel Insight is a behavioral analysis suite that helps users gain actionable insights about their digital audience. Michael Treskow, Partner at Eight Roads Ventures, who will be joining the board, adds in a statement: “Websites are the shop window into modern businesses and Decibel Insight gives businesses the ability to truly understand their users’ online behavior. Decibel provides real-time intelligence that enables businesses to measure and improve online customer experiences - at scale. Meanwhile, Decibel Insight, which is headquartered in the U.K., says it currently employs over 50 people in London, Boston and Denver and will use this first round of external capital to “scale the business and drive continued innovation through data science”. They were able to test new layouts and measure performance,” says Harris. “The team used insights from Decibel to understand that its lengthy pages were causing confusion. ![]() Likewise, I’m told that a leading British mobile network operator used Decibel Insight to increase sales for its product by 5 per cent after Decibel Insight’s machine learning algorithms alerted the company’s digital team that users were having a poor experience on its website. “Traditional analytics showed them there was dropout in the funnel during checkout, but it wasn’t until they used Decibel Insight that they were able to see why this was happening and fix the problem,” he says. retailer used the platform to increase its conversion rate by 70 per cent in a critical stage of the funnel. This can then be fed back to the marketing and product teams to improve customer experience online and make sure the company isn’t missing a trick.Īsked to provide some examples of problems Decibel Insight can help spot, CEO Ben Harris says that a large U.K. Specifically, the analytics platform includes comprehensive reports, session replays, and data visualizations showing which parts of a site are performing well, which parts are being ignored, where users are dropping off and, crucially, why. Powered by machine learning, its tech claims to automatically surface poor or unusual experiences. In 2020, Franklin Templeton Investments, a United States based Banking and Financial Services organization with 9500 employees and revenues of 8.43B. Launched in 2014 and counting the likes of Lego, General Motors, Allstate Insurance, and Gucci as customers, Decibel Insight is an analytics platform to enable companies to track and measure digital customer experience. The round was led by Eight Roads Ventures, with participation from John Simon, via his Ventureforgood investment entity. Decibel Insight is most often used by companies with 50-200 employees & 1M-10M in revenue. #Decibel insight seriesstartup that has built “digital experience analytics” tech to help large companies understand how individual customers interact with its websites and apps, has raised $9 million in Series A funding. The vendor is releasing Decibel Insight following successful beta testing.Decibel Insight, a U.K. ![]() By attempting to deliver analytics that non-expert users can mine for deep customer and conversion insight, Decibel is trying to hold down the amount of money users must put into the human side of the equation.ĭecibel Technology is based in London and clients include Lavendon Group Plc, Bell Education Services, Historic UK, Marshall Wace and Miss World. ![]() ![]() The article goes on to recommend that companies spend $90 on analysts for every $10 they spend on analytics technology. "Essentially, your Web analytics tool is only as powerful as the person using it," states Forbes. Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. While most discussions about web analytics focus squarely on technology, a recent Forbes article reminds web analytics solutions users that ultimately tools are only as good as the people using them. The CMS and web analytics markets are both crowded and gaining new participants every day, by linking its CMS to an analytics platform and making both as intuitive as possible, Decibel is trying to create some competitive differentiation in a space where it is not currently one of the top names. Now Decibel is trying to further extend the value of its core CMS by giving users the opportunity to perform simple, visually based but deep analysis of customer interactions on the sites being developed and managed. #Decibel insight codeBy writing code into an app and plugging into the CMS via the API, customers get the “integrity, stability and security” of its flagship product with a minimum of code required for customization. The IT vendor said the new open API extends the framework of its Web CMS, giving developers “complete control” over features that can be added or modified. ![]()
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